Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97055
| Title: | Does economic distance matter in international business to business relationships? | Authors: | He, L Wang, M Gu, FF |
Issue Date: | Jul-2018 | Source: | In 2018 Global Marketing Conference at Tokyo Proceedings, 1211. Global Alliance of Marketing & Management Associations, 2018 (Abstract) | Keywords: | Relationship marketing Emerging markets Exporting Economic distance Commitment Sales representatives |
Publisher: | Global Alliance of Marketing & Management Associations | DOI: | 10.15444/GMC2018.10.02.01 | Description: | 2018 Global Marketing Conference, Tokyo, July 26 - 29, 2018 | Rights: | Posted with permission of the author. |
| Appears in Collections: | Conference Paper |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| He_Does_Economic_Distance.pdf | Pre-Published version | 661.39 kB | Adobe PDF | View/Open |
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