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http://hdl.handle.net/10397/96494
Title: | Transforming brand identity to hotel performance : the moderating effect of social capital | Authors: | Fan, DXF Hsu, CHC Liu, AX |
Issue Date: | Sep-2023 | Source: | Journal of hospitality and tourism research, Sept. 2023, v. 47, no. 7, p. 1270-1298 | Abstract: | Hotel performance is one of the core concerns for managers and investors. However, a clear pathway from investment in branding to hotel performance is scarce. To fill this research gap, the study aims to explore the effects of brand identity, physical facility quality, and brand equity on hotel performance; and to examine the moderating effect of social capital in the brand–performance transformation model in both international and domestic brand hotel settings. Data were collected from 1,201 hotel managers in China, with 757 from international and 444 from domestic brand hotels. Theoretically, this study represents a first attempt to reveal the indirect roles that social capital plays in the hotel financial performance formation. The identified brand–performance pathway also provides implications for hotel practitioners regarding how to boost desirable hotel performance through both internal and external resources. | Keywords: | Brand equity Brand identity Brand origin Hotel performance Physical facility quality Social capital |
Publisher: | SAGE Publications | Journal: | Journal of hospitality and tourism research | ISSN: | 1096-3480 | EISSN: | 1557-7554 | DOI: | 10.1177/10963480221074278 | Rights: | © The Author(s) 2022. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage). The following publication Fan, D. X. F., Hsu, C. H. C., & Liu, A. X. (2023). Transforming Brand Identity to Hotel Performance: The Moderating Effect of Social Capital. Journal of Hospitality & Tourism Research, 47(7), 1270–1298 is available at https://doi.org/10.1177/10963480221074278. |
Appears in Collections: | Journal/Magazine Article |
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