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http://hdl.handle.net/10397/94490
Title: | Are hotel guests altruistic? How positive review disconfirmation affects consumers’ online review behavior | Authors: | Li, H Meng, F Hudson, S |
Issue Date: | Mar-2023 | Source: | Journal of hospitality and tourism research, Mar. 2023, v. 47, no. 3, p. 528-548 | Abstract: | The research aims to examine how positive review disconfirmation (i.e., a positive deviance between a hotel consumer’s poststay evaluation and the average review rating by prior consumers) affects subsequent consumers’ willingness to post online reviews and their own review ratings. By employing an experimental research method, this study reveals that positive review disconfirmation increases hotel guests’ willingness to post online reviews, and increases their online review ratings through the mechanism of concern for others, demonstrating an act of altruism. In addition, comparatively the positive review disconfirmation effects are stronger when the variance of prior review ratings is smaller. This study enhances the online review social influence literature, and the consumer’s altruistic motivation of posting online reviews. | Keywords: | Altruistic motivation Review disconfirmation Review rating Variance Willingness to post online review |
Publisher: | SAGE Publications | Journal: | Journal of hospitality and tourism research | ISSN: | 1096-3480 | EISSN: | 1557-7554 | DOI: | 10.1177/10963480211030313 | Rights: | This is the accepted version of the publication Li, H., Meng, F., & Hudson, S. (2023). Are Hotel Guests Altruistic? How Positive Review Disconfirmation Affects Consumers’ Online Review Behavior. Journal of Hospitality & Tourism Research, 47(3), 528–548. Copyright © 2021 (The Author(s)). DOI:10.1177/10963480211030313. |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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Li_Hotel_Guests_Altruistic.pdf | Pre-Published version | 1.41 MB | Adobe PDF | View/Open |
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