Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/94490
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dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorLi, Hen_US
dc.creatorMeng, Fen_US
dc.creatorHudson, Sen_US
dc.date.accessioned2022-08-25T01:52:39Z-
dc.date.available2022-08-25T01:52:39Z-
dc.identifier.issn1096-3480en_US
dc.identifier.urihttp://hdl.handle.net/10397/94490-
dc.language.isoenen_US
dc.publisherSAGE Publicationsen_US
dc.rightsThis is the accepted version of the publication Li, H., Meng, F., & Hudson, S. (2023). Are Hotel Guests Altruistic? How Positive Review Disconfirmation Affects Consumers’ Online Review Behavior. Journal of Hospitality & Tourism Research, 47(3), 528–548. Copyright © 2021 (The Author(s)). DOI:10.1177/10963480211030313.en_US
dc.subjectAltruistic motivationen_US
dc.subjectReview disconfirmationen_US
dc.subjectReview ratingen_US
dc.subjectVarianceen_US
dc.subjectWillingness to post online reviewen_US
dc.titleAre hotel guests altruistic? How positive review disconfirmation affects consumers’ online review behavioren_US
dc.typeJournal/Magazine Articleen_US
dc.description.otherinformationTitle on author’s file: Are hotel guests altruistic? How positive review disconfirmation impacts consumers’ online review behavioren_US
dc.identifier.spage528en_US
dc.identifier.epage548en_US
dc.identifier.volume47en_US
dc.identifier.issue3en_US
dc.identifier.doi10.1177/10963480211030313en_US
dcterms.abstractThe research aims to examine how positive review disconfirmation (i.e., a positive deviance between a hotel consumer’s poststay evaluation and the average review rating by prior consumers) affects subsequent consumers’ willingness to post online reviews and their own review ratings. By employing an experimental research method, this study reveals that positive review disconfirmation increases hotel guests’ willingness to post online reviews, and increases their online review ratings through the mechanism of concern for others, demonstrating an act of altruism. In addition, comparatively the positive review disconfirmation effects are stronger when the variance of prior review ratings is smaller. This study enhances the online review social influence literature, and the consumer’s altruistic motivation of posting online reviews.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of hospitality and tourism research, Mar. 2023, v. 47, no. 3, p. 528-548en_US
dcterms.isPartOfJournal of hospitality and tourism researchen_US
dcterms.issued2023-03-
dc.identifier.scopus2-s2.0-85110243917-
dc.identifier.eissn1557-7554en_US
dc.description.validate202208 bckwen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumberSHTM-0105-
dc.description.fundingSourceOthersen_US
dc.description.fundingTextNational Natural Science Foundation of China; The Hong Kong Polytechnic University; University of South Carolina Provost Office Social Sciences Granten_US
dc.description.pubStatusPublisheden_US
dc.identifier.OPUS53909027-
dc.description.oaCategoryGreen (AAM)en_US
Appears in Collections:Journal/Magazine Article
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