Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/94474
Title: How to enhance hotel guests’ acceptance and experience of smart hotel technology : an examination of visiting intentions
Authors: Yang, H
Song, H
Cheung, C 
Guan, J
Issue Date: Aug-2021
Source: International journal of hospitality management, Aug. 2021, v. 97, 103000
Abstract: Smart hotel is a novel concept in the hospitality industry, and few studies have examined hotel consumers’ intentions to visit smart hotels. This study investigates the relationship between technology readiness (TR) and technology amenities (TA) as antecedents to visiting intentions, using an extended technology acceptance model (TAM). Based on an online survey with 648 valid responses, the results indicate that perceived ease of use and perceived usefulness are correlated with TA, but not with TR. Furthermore, TR affects intentions to visit smart hotels, but TA does not. The findings enrich the hospitality literature and have practical implications for hospitality marketers designing technology-related marketing strategies to maintain competitiveness. This study contributes to raising awareness of the importance of technological amenities and services for the future visiting intentions of hotel consumers.
Keywords: Smart hotel
Technology acceptance model
Technology amenities
Technology readiness
Visiting intentions
Publisher: Pergamon Press
Journal: International journal of hospitality management 
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2021.103000
Appears in Collections:Journal/Magazine Article

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