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Title: VR and nostalgia : using animation content at theme parks for boosting visitor experience
Authors: Oh, JE 
Issue Date: 2021
Source: In MC tom Dieck, TH Jung & SMC Loureiro (Eds), Augmented Reality and Virtual Reality, p. 303-314. Progress in IS. Cham: Springer, 2021
Abstract: Interviews with experts and visitors conducted using a convenience sampling method were combined with archival research to understand the effect of adding VR technology to Korean theme park attractions, as well as to look at how nostalgic attributes in animation content can enhance the immersive experiences of the visitors. The interviews showed that having sophisticated, narrative driven, high-quality content is more important to visitors than the extent to which the VR technology is state-of-the-art. Findings also suggest that adopting existing well-known animation content to VR attractions will result in visitors experiencing better emotional connectedness, enhanced presence, and fuller immersion. Finally, ensuring that the quality-driven VR content evokes nostalgia will lead to repeat visitation by visitors.
Keywords: VR
Theme park
Lotte world
Publisher: Springer
ISBN: 978-3-030-68085-5 (Print ISBN)
978-3-030-68086-2 (Online ISBN)
DOI: 10.1007/978-3-030-68086-2_23
Description: The sixth International Augmented and Virtual Reality conference, Online Conference, 2020
Rights: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
This is a post-peer-review, pre-copyedit version of a chapter published in tom Dieck M.C., Jung T.H., Loureiro S.M.C. (eds) Augmented Reality and Virtual Reality. Progress in IS. Springer, Cham. The final authenticated version is available online at:
Appears in Collections:Conference Paper

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