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Title: Emotional and social intelligence as ‘Magic Key’ in innovation : a designer’s call toward inclusivity for all
Authors: Bühring, JH 
Moore, P
Issue Date: 2018
Source: Journal of innovation management, 2018, v. 6, no. 2, p. 6-12
Abstract: This paper draws attention to the emotional and social intelligence of individuals - encompassing self- and social awareness, empathy and social skills; when applied to innovation, it can boost employee creativity, diversity, risk taking, learning, adapting, and strategic decision making which is deemed as critical in meeting the challenges of the 21stCentury. Meanwhile, Design in business and innovation have become increasingly synonymous in both meaning (e.g. design and futures thinking) and reach (e.g. products, services, business models, and systems), placing renewed focus on creative human capital as the organizations’ greatest asset. Expanding the conversation of Design in business as a strategic role to develop user-centered innovations through ‘inclusivity for all’, it is proposed that an organization’s emotional and social intelligence may well bear the 'magic key' toward competitive resilience and long-term survival.
Keywords: Design
Universal design
Emotional intelligence
Publisher: Universidade do Porto * Faculdade de Engenharia
Journal: Journal of innovation management 
EISSN: 2183-0606
DOI: 10.24840/2183-0606_006.002_0002
Rights: The work that published in JIM is licensed under a Creative Commons Attribution License ( that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
The following article: Bühring, J., Moore, P., (2018). Emotional and Social Intelligence as ’Magic Key’ in Innovation: A Designer’s call toward inclusivity for all - Letter From Academia, Journal of Innovation Management,, 6(2), 6-12 is available at
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