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| Title: | The characteristics of entrepreneurial design management in the knowledge economy : a case study on OTT business model of Netflix | Other Title: | 知识经济范式下的创业型设计管理特征：以Netflix的OTT商业模式为例 | Authors: | Liu, X | Issue Date: | 2020 | Source: | 装饰 (Art & Design), 2020, v. 2020, no. 5, p. 20-24 | Abstract: | 不同于传统经济范式，知识经济范式下的企业由新技术驱动的产品创新、转变的核心企业活动、全新的产业价值构成。这也导致了设计管理的主体、内容、主题的转变，这被定义为创业型设计管理。以成功转型发展的Netflix OTT商业模式为案例，本文从设计管理的战略、组织和执行三个层面分析了这一新型设计管理模式的特色，以期为向知识经济新商业模式转型的企业提供设计管理能力建设的参考。 | Publisher: | 人民美术出版社 | Journal: | 装饰 (Art & Design) | ISSN: | 0412-3662 | DOI: | 10.16272/j.cnki.cn11-1392/j.2020.05.006 | Rights: | © 2020 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。 © 2020 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes. |
| Appears in Collections: | Journal/Magazine Article |
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| Liu_Characteristics_Entrepreneurial_Design.pdf | 2.05 MB | Adobe PDF | View/Open |
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