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http://hdl.handle.net/10397/104903
Title: | Social entrepreneurs : innovating rural tourism through the activism of service science | Authors: | Peng, KL Lin, PMC |
Issue Date: | 2016 | Source: | International journal of contemporary hospitality management, 2016, v. 28, no. 6, p. 1225-1244 | Abstract: | Purpose - This study aims to construct an integrated social entrepreneur system in the rural area of Hengshan, Taiwan, that could benefit four stakeholders, namely, tourists, business, community and government. Two social entrepreneur cases demonstrate a mutually beneficial situation of lowering the structural unemployment rate, returning young human capital to villages and innovating rural tourism through the activism of service science. Design/methodology/approach - Qualitative approach was applied to data obtained from 12 research projects spanning three years. Service experience engineering (SEE) methods were used to conduct a service design for social entrepreneurs in an integrated service system. The service system aimed to innovate rural tourism through the activism of service science. Findings - SEE methods explain a series of service design processes that helped our research team start up two social entrepreneur projects as service prototypes to offer service innovation based on cultural creativity to innovate rural tourism. These two social entrepreneurs in rural tourism offer job opportunities to young people and senior citizens alike. In addition, an integrated service system of interdisciplinary knowledge, multi-stakeholders and local resources fulfills various requirements of stakeholders to promote sustainable rural tourism. Research limitations/implications - Real action studies are limited in the research on social entrepreneurs. This case study provides research insights into service science and calls for action in practice to change the future of a local village. The results provide the philosophy and knowledge of service science that social entrepreneurs of rural tourism can use in the village. Designing service innovation for rural tourism has shaped its vision toward a sustainable tourism system. Originality/value - Few studies have shown that social entrepreneurs could innovate rural tourism. The present study presents an action case through the activism of service science. |
Keywords: | Rural tourism Service experience engineering Service innovation Service science Social entrepreneur |
Publisher: | Emerald Group Publishing Limited | Journal: | International journal of contemporary hospitality management | ISSN: | 0959-6119 | EISSN: | 1757-1049 | DOI: | 10.1108/IJCHM-12-2014-0611 | Rights: | © Emerald Group Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher. The following publication Peng, K.L. and Lin, P.M.C. (2016), "Social entrepreneurs: innovating rural tourism through the activism of service science", International Journal of Contemporary Hospitality Management, Vol. 28 No. 6, pp. 1225-1244 is published by Emerald and is available at https://doi.org/10.1108/IJCHM-12-2014-0611. |
Appears in Collections: | Journal/Magazine Article |
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Lin_Social_Entrepreneurs_Innovating.pdf | Pre-Published version | 1.09 MB | Adobe PDF | View/Open |
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