Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/94069
Title: | Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking | Authors: | Guo, R Li, H |
Issue Date: | 2022 | Source: | Journal of travel & tourism marketing, 2022, v. 39, no. 1, p. 87-108 | Abstract: | During online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 × 2 factorial design experiments (Study one: 2 choice sizes × 2 amount of information; Study two: 2 choice sizes × 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information. | Keywords: | Amount of information Choice overload Information presentation Online hotel booking Tourist choice behavior |
Publisher: | Routledge, Taylor & Francis Group | Journal: | Journal of travel & tourism marketing | ISSN: | 1054-8408 | EISSN: | 1540-7306 | DOI: | 10.1080/10548408.2022.2044970 | Rights: | © 2022 Informa UK Limited, trading as Taylor & Francis Group This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 14 Mar 2022 (Published online), available online: http://www.tandfonline.com/10.1080/10548408.2022.2044970. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Guo_Amount_Information_Presentation.pdf | Pre-Published version | 1.41 MB | Adobe PDF | View/Open |
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