Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/94069
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dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorGuo, Ren_US
dc.creatorLi, Hen_US
dc.date.accessioned2022-08-11T01:06:51Z-
dc.date.available2022-08-11T01:06:51Z-
dc.identifier.issn1054-8408en_US
dc.identifier.urihttp://hdl.handle.net/10397/94069-
dc.language.isoenen_US
dc.publisherRoutledge, Taylor & Francis Groupen_US
dc.rights© 2022 Informa UK Limited, trading as Taylor & Francis Groupen_US
dc.rightsThis is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Travel & Tourism Marketing on 14 Mar 2022 (Published online), available online: http://www.tandfonline.com/10.1080/10548408.2022.2044970.en_US
dc.subjectAmount of informationen_US
dc.subjectChoice overloaden_US
dc.subjectInformation presentationen_US
dc.subjectOnline hotel bookingen_US
dc.subjectTourist choice behavioren_US
dc.titleCan the amount of information and information presentation reduce choice overload? An empirical study of online hotel bookingen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage87en_US
dc.identifier.epage108en_US
dc.identifier.volume39en_US
dc.identifier.issue1en_US
dc.identifier.doi10.1080/10548408.2022.2044970en_US
dcterms.abstractDuring online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 × 2 factorial design experiments (Study one: 2 choice sizes × 2 amount of information; Study two: 2 choice sizes × 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationJournal of travel & tourism marketing, 2022, v. 39, no. 1, p. 87-108en_US
dcterms.isPartOfJournal of travel & tourism marketingen_US
dcterms.issued2022-
dc.identifier.scopus2-s2.0-85126610043-
dc.identifier.eissn1540-7306en_US
dc.description.validate202208 bcrcen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumbera1553-
dc.identifier.SubFormID45401-
dc.description.fundingSourceRGCen_US
dc.description.pubStatusPublisheden_US
Appears in Collections:Journal/Magazine Article
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