Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93998
Title: | Blurred lines : comparing room rates, star-ratings, and user-generated contents for full-service and select-service hotels | Authors: | Belarmino, A Koh, Y Shin, HH |
Issue Date: | Sep-2022 | Source: | Service business, Sept 2022, v. 16, no. 3, p. 721-742 | Abstract: | The relatively low cost to build select-service hotels coupled with increased competition in this segment has led to innovations that may have blurred the lines between full-service and select-service hotels. This study compares consumer perceptions of select-service and full-service hotels by comparing the best available rates and consumer-generated reviews from two sets of full-service and select-service hotels from Intercontinental Hotel Group and Hilton. This study found that brand, not segment, affected room rate while select-service hotels had significantly higher star-ratings than full-service hotels. For revenue managers, this study indicates that consumers are willing-to-pay a premium for hotels in certain brands. | Keywords: | Brand extensions Full-service Segmentation theory Select-service User-generated content |
Publisher: | Springer | Journal: | Service business | ISSN: | 1862-8516 | EISSN: | 1862-8508 | DOI: | 10.1007/s11628-021-00477-2 | Rights: | © The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2022 This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use (https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms), but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: http://dx.doi.org/10.1007/s11628-021-00477-2. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Belarmino_Blurred_Room_Rates.pdf | Pre-Published version | 1.41 MB | Adobe PDF | View/Open |
Page views
46
Last Week
1
1
Last month
Citations as of May 5, 2024
Downloads
23
Citations as of May 5, 2024
SCOPUSTM
Citations
3
Citations as of Apr 26, 2024
WEB OF SCIENCETM
Citations
1
Citations as of May 2, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.