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Title: Seeing through and breaking through : the role of perspective taking in the relationship between creativity and moral reasoning
Authors: Hui, PP 
Chiu, WCK 
Pang, E 
Coombes, J
Tse, DYP 
Issue Date: Sep-2022
Source: Journal of business ethics, Sept. 2022, v. 180, p.57-69
Abstract: Creativity and morality are key attributes that stakeholders demand of organizations. Accordingly, higher education institutions and professional training programs also seek to cultivate these attributes in future leaders. However, research has hitherto shown that, under certain conditions, creativity may conflict with morality. This complicates the development of creative individuals who are also moral. We examined the complex relationship between creativity and moral reasoning with data collected from a group of undergraduate students. By considering the cognitive processes behind creativity and moral reasoning, we propose perspective taking as a moderating factor. Specifically, we found that while creative individuals might not necessarily adopt a lower level of moral reasoning, there was a more nuanced moderating relationship among creativity, perspective taking, and moral reasoning. That is, individuals who were weak in perspective taking tended to adopt a lower level of moral reasoning if they were also creative. Perspective taking was also directly and positively associated with moral reasoning. We explore the implications of our findings for future research and curriculum/program design.
Keywords: Creativity
Moral reasoning
Perspective taking
Publisher: Springer
Journal: Journal of business ethics 
ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/s10551-021-04876-3
Rights: © The Author(s), under exclusive licence to Springer Nature B.V. 2021
This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use (https://www.springernature.com/gp/open-research/policies/accepted-manuscript-terms), but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1007/s10551-021-04876-3
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