Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/93191
Title: | Sacrifice elements in intention to adopt airline crisis communication with mobile apps | Authors: | Talawanich, S Au, N |
Issue Date: | 2022 | Source: | International journal of hospitality & tourism administration, 2022, v. 23, no. 3, p. 478-516 | Abstract: | This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accounting theories underpin the proposed research model. The findings obtained from structural equation modeling show that airline passengers assign a large weight to the benefits of such apps, namely, usefulness of location-based messages and usefulness of customized-need messages, with an emphasis on the former. Conversely, sacrifice elements are considered negligible. The factors affecting the intention to adopt airline mobile applications during crises are validated theoretically. Suggestions for desired airline mobile application features are also discussed. | Keywords: | Crisis communication Mobile application Political crisis Value-based adoption model |
Publisher: | Taylor & Francis | Journal: | International journal of hospitality & tourism administration | ISSN: | 1525-6480 | EISSN: | 1525-6499 | DOI: | 10.1080/15256480.2020.1805087 | Rights: | © 2020 Taylor & Francis Group, LLC This is an Accepted Manuscript of an article published by Taylor & Francis in International journal of hospitality & tourism administration on 17 Sep 2020 (Published online), available online: http://www.tandfonline.com/10.1080/15256480.2020.1805087. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
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Au_Sacrifice_Elements_Intention.pdf | Pre-Published version | 1.21 MB | Adobe PDF | View/Open |
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