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http://hdl.handle.net/10397/92400
Title: | The effectiveness of crisis communication strategies on Sina Weibo in relation to Chinese publics’ acceptance of these strategies | Authors: | Ngai, CSB Jin, Y |
Issue Date: | Oct-2016 | Source: | Journal of business and technical communication, Oct. 2016, v. 30, no. 4, p. 451-494 | Abstract: | With their timely, interactive nature and wide public access, social media have provided a new platform that empowers stakeholders and corporations to interact in crisis communication. This study investigates crisis communication strategies and stakeholders’ emotions in response to a real corporate crisis—the crash of Asiana Airlines Flight 214—in order to enhance our understanding of socially mediated crisis communication. The authors examine 8,530 responses from Chinese stakeholders to crisis communication on the Chinese microblogging Web site Sina Weibo. Their findings suggest that the integrated use of accommodative and defensive communication strategies in the early stage of postcrisis communication prevented escalation of the crisis. | Keywords: | Crisis communication strategy Social media Sina weibo Asiana Airlines Chinese public Chinese stakeholders |
Publisher: | SAGE Publications | Journal: | Journal of business and technical communication | ISSN: | 1050-6519 | EISSN: | 1552-4574 | DOI: | 10.1177/1050651916651907 | Rights: | This is the accepted version of the publication Ngai CSB, Jin Y. The Effectiveness of Crisis Communication Strategies on Sina Weibo in Relation to Chinese Publics’ Acceptance of These Strategies. Journal of Business and Technical Communication. 2016;30(4):451-494. Copyright © 2016 (The Author(s)). DOI:10.1177/2F1050651916651907. |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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44295_JBTC_2016_accepted.pdf | Pre-Published version | 1.42 MB | Adobe PDF | View/Open |
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