Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/90562
Title: | Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry | Authors: | Xu, Y Li, H Law, R Zhang, Z |
Issue Date: | Apr-2020 | Source: | Tourism management, Apr. 2020, v. 77, 103982 | Abstract: | The purpose of this study is to explore factors contributing to users' reviewing effort in the online review platform and understand the mechanism behind the effect. Based on a mixed method including secondary data analysis and experimental data analysis, the results indicate the following. (1) A user receiving more managerial responses tends to exert more reviewing effort. (2) The number of high-quality user opinions (i.e., expert reviews) for a hotel negatively moderates the influence of the number of managerial responses on user reviewing effort. (3) The sense of reciprocity mediates the influence of the number of managerial responses on future reviewing effort. (4) The mediation process is attenuated amongst users facing numerous high-quality user opinions. This study contributes to the literature of managerial response and online user engagement in the context of travel websites. | Keywords: | High-quality user opinions Managerial response number Reviewing effort Sense of reciprocity |
Publisher: | Pergamon Press | Journal: | Tourism management | ISSN: | 0261-5177 | EISSN: | 1879-3193 | DOI: | 10.1016/j.tourman.2019.103982 | Rights: | © 2019 Elsevier Ltd. All rights reserved. © 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The following publication Xu, Y., Li, H., Law, R., & Zhang, Z. (2020). Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry. Tourism Management, 77, 103982. https://doi.org/https://doi.org/10.1016/j.tourman.2019.103982 is available at https://dx.doi.org/10.1016/j.tourman.2019.103982. |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Xu_receiving_managerial_responses.pdf | Pre-Published version | 1.71 MB | Adobe PDF | View/Open |
Page views
132
Last Week
1
1
Last month
Citations as of Apr 21, 2024
Downloads
83
Citations as of Apr 21, 2024
SCOPUSTM
Citations
25
Citations as of Apr 26, 2024
WEB OF SCIENCETM
Citations
22
Citations as of Apr 25, 2024
Google ScholarTM
Check
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.