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http://hdl.handle.net/10397/90559
Title: | Online persuasion of review emotional intensity : a text mining analysis of restaurant reviews | Authors: | Li, H Liu, H Zhang, Z |
Issue Date: | Aug-2020 | Source: | International journal of hospitality management, Aug. 2020, v. 89, 102558 | Abstract: | Consumer-generated restaurant reviews are important sources in consumers’ purchase decisions. The purpose of this study is to explore the impact of emotional intensity on perceived review usefulness as well as the moderating effects of review length and reviewer expertise. Data from 600,686 reviews of 300 popular restaurants in the US were obtained from Yelp. Using a text mining approach and econometric analysis, empirical results show that (1) positive emotional intensity has a negative impact on perceived review usefulness, whereas negative emotional intensity has a positive impact on perceived review usefulness; (2) among the two most prevalent discrete negative emotions in online reviews (i.e., anger and anxiety), reviews expressing anger are more useful than those expressing anxiety; and (3) review length and reviewer expertise can moderate the effect of emotional intensity on perceived review usefulness. | Keywords: | Discrete emotion Emotional intensity Review length Review usefulness Reviewer expertise |
Publisher: | Pergamon Press | Journal: | International journal of hospitality management | ISSN: | 0278-4319 | EISSN: | 1873-4693 | DOI: | 10.1016/j.ijhm.2020.102558 | Rights: | © 2020 Elsevier Ltd. All rights reserved. © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The following publication Li, H., Liu, H., & Zhang, Z. (2020). Online persuasion of review emotional intensity: A text mining analysis of restaurant reviews. International Journal of Hospitality Management, 89, 102558 is available at https://dx.doi.org/10.1016/j.ijhm.2020.102558. |
Appears in Collections: | Journal/Magazine Article |
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File | Description | Size | Format | |
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Li_Online_Persuasion_Review.pdf | Pre-Published version | 2.21 MB | Adobe PDF | View/Open |
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