Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/90559
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dc.contributorSchool of Hotel and Tourism Managementen_US
dc.creatorLi, Hen_US
dc.creatorLiu, Hen_US
dc.creatorZhang, Zen_US
dc.date.accessioned2021-07-22T05:35:26Z-
dc.date.available2021-07-22T05:35:26Z-
dc.identifier.issn0278-4319en_US
dc.identifier.urihttp://hdl.handle.net/10397/90559-
dc.language.isoenen_US
dc.publisherPergamon Pressen_US
dc.rights© 2020 Elsevier Ltd. All rights reserved.en_US
dc.rights© 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/.en_US
dc.rightsThe following publication Li, H., Liu, H., & Zhang, Z. (2020). Online persuasion of review emotional intensity: A text mining analysis of restaurant reviews. International Journal of Hospitality Management, 89, 102558 is available at https://dx.doi.org/10.1016/j.ijhm.2020.102558.en_US
dc.subjectDiscrete emotionen_US
dc.subjectEmotional intensityen_US
dc.subjectReview lengthen_US
dc.subjectReview usefulnessen_US
dc.subjectReviewer expertiseen_US
dc.titleOnline persuasion of review emotional intensity : a text mining analysis of restaurant reviewsen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.volume89en_US
dc.identifier.doi10.1016/j.ijhm.2020.102558en_US
dcterms.abstractConsumer-generated restaurant reviews are important sources in consumers’ purchase decisions. The purpose of this study is to explore the impact of emotional intensity on perceived review usefulness as well as the moderating effects of review length and reviewer expertise. Data from 600,686 reviews of 300 popular restaurants in the US were obtained from Yelp. Using a text mining approach and econometric analysis, empirical results show that (1) positive emotional intensity has a negative impact on perceived review usefulness, whereas negative emotional intensity has a positive impact on perceived review usefulness; (2) among the two most prevalent discrete negative emotions in online reviews (i.e., anger and anxiety), reviews expressing anger are more useful than those expressing anxiety; and (3) review length and reviewer expertise can moderate the effect of emotional intensity on perceived review usefulness.en_US
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitationInternational journal of hospitality management, Aug. 2020, v. 89, 102558en_US
dcterms.isPartOfInternational journal of hospitality managementen_US
dcterms.issued2020-08-
dc.identifier.scopus2-s2.0-85086410332-
dc.identifier.eissn1873-4693en_US
dc.identifier.artn102558en_US
dc.description.validate202107 bcvcen_US
dc.description.oaAccepted Manuscripten_US
dc.identifier.FolderNumbera0984-n04-
dc.description.fundingSourceOthersen_US
dc.description.fundingTextP0030390en_US
dc.description.pubStatusPublisheden_US
Appears in Collections:Journal/Magazine Article
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