Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/78217
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Title: Small accommodation business growth in rural areas : effects on guest experience and financial performance
Authors: Ye, S
Xiao, H 
Zhou, L
Issue Date: Jan-2019
Source: International journal of hospitality management, Jan. 2019, v. 76, pt. A, p. 29-38
Abstract: Rural tourism development features growth of small accommodation businesses (SABs). The disparity between the applause that appreciates increased economic benefits from SAB development, and the criticism on its potential damage to rural tourism experience, makes it necessary to verify the exact consequences of SAB growth. Drawing on business growth theory, this study models, tests and compares the effects of SAB size on various guest experiences and financial performance in the context of a highly dynamic rural destination, the north of China's Zhejiang Province. Data was collected from 188 SABs and 873 guests, and analyzed through hierarchical linear modelling and multiple linear regression. The result points to a trade-off faced by entrepreneurs between enhancing guest experience and achieving economic goals as SAB size increases. Implications of the study for research and practice are also discussed.
Keywords: Business size
Financial performance
Guest experience
Hierarchical linear modelling
Small accommodation business (SAB)
Publisher: Pergamon Press
Journal: International journal of hospitality management 
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2018.03.016
Rights: © 2018 Elsevier Ltd. All rights reserved.
© 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/
The following publication Ye, S., Xiao, H., & Zhou, L. (2019). Small accommodation business growth in rural areas: Effects on guest experience and financial performance. International Journal of Hospitality Management, 76, 29-38 is available at https://doi.org/10.1016/j.ijhm.2018.03.016.
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