Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/77106
Title: The impact of stereotyping on consumers' food choices
Authors: Gao, YL 
Mattila, AS
Issue Date: 2017
Source: Journal of business research, 2017, v. 81, p. 80-85
Abstract: There is mounting evidence to show that peoples food choices are influenced by social others. However, there is scant research on how consumers' food choices are affected by perceived competence of others present in the retail setting. The findings of Study 1 indicate that when the other customer is perceived as competent (i.e., paying with a Platinum Amex), the focal consumer chooses the same (organic vs. standard) chicken wrap. However, such a mimicking behavior is absent when the other customer lacks competency cues (i.e., paying with food stamps). Study 2 shows that social modeling doesn't occur in the context of indulgent food choices. Moreover, the findings of Study 2 demonstrate that competence cues perceived similarity between the other customer and the focal consumer.
Keywords: Food choice
Stereotypes
Competence
Social modeling
Publisher: Elsevier
Journal: Journal of business research 
ISSN: 0148-2963
EISSN: 1873-7978
DOI: 10.1016/j.jbusres.2017.08.012
Appears in Collections:Journal/Magazine Article

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