Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/64013
Title: 可供性 : 互動廣告的交互過程研究
Authors: Tan, L
Issue Date: 2015
Publisher: 广州美术学院
Source: 美术学报 (Art journal), 2015, no. 1, p. 107-112 How to cite?
Journal: 美术学报 (Art journal) 
Abstract: 體驗經濟背景下,可供性理論的發展和應用在交互設計領域具有重要影響力,為互動廣告的設計與評價提供了新的視角和方法。本文結合諾曼和哈特森等學者的研究成果,通過對物理可供性、感官可供性、認知可供性、情感可供性在交互的各個階段的分析,希冀有助于衡量互動廣告的交互有效性和提升用戶(受眾)的體驗-品質,為相關問題的解決提供了方向。
URI: http://hdl.handle.net/10397/64013
ISSN: 1004-1060
Rights: © 2015 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。
© 2015 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes.
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