Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/64013
| Title: | 可供性 : 互動廣告的交互過程研究 | Authors: | Tan, L | Issue Date: | 2015 | Source: | 美术学报 (Art journal), 2015, no. 1, p. 107-112 | Abstract: | 體驗經濟背景下,可供性理論的發展和應用在交互設計領域具有重要影響力,為互動廣告的設計與評價提供了新的視角和方法。本文結合諾曼和哈特森等學者的研究成果,通過對物理可供性、感官可供性、認知可供性、情感可供性在交互的各個階段的分析,希冀有助于衡量互動廣告的交互有效性和提升用戶(受眾)的體驗-品質,為相關問題的解決提供了方向。 | Publisher: | 广州美术学院 | Journal: | 美术学报 (Art journal) | ISSN: | 1004-1060 | Rights: | © 2015 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。 © 2015 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes. |
| Appears in Collections: | Journal/Magazine Article |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2014000337.pdf | 1.61 MB | Adobe PDF | View/Open |
Access
View full-text via PolyU eLinks 
Page views
153
Last Week
4
4
Last month
Citations as of Apr 21, 2024
Downloads
951
Citations as of Apr 21, 2024
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.