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Title: An explorative study on the programming quality of tourism festivals and empirical testing
Authors: Yan, QI
Zhang Qiu, H 
Yang, Y
Keywords: Tourism festival event
Programming quality
Issue Date: 2011
Publisher: 旅游学刊杂志社
Source: 旅游学刊 (Tourism tribune), 2011, v. 26, no. 2, p. 82-88 How to cite?
Journal: 旅游学刊 (Tourism tribune) 
Abstract: With visitors’experiences,stakeholders’relation and project management as theoretical support,the paper summarizes and offers a theoretical model of programming quality in tourism festival activities and makes empirical testing of this model through the analysis of structural equation model by way of questionnaire.After revision,the correctness of this model is thus verified and the hypothetical relationship among different variables is proved sound.The study has,to some degree,filled the vacancy of theoretical discussion on programming quality in current tourism festival activities.Suggestions about better managing festival programming quality in planning and organizing festival activities are also put forward.
ISSN: 1002-5006
Rights: © 2011 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。
© 2011 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes.
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