Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/63814
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dc.contributorSchool of Hotel and Tourism Management-
dc.creatorYan, QI-
dc.creatorZhang Qiu, H-
dc.creatorYang, Y-
dc.date.accessioned2017-02-09T08:30:39Z-
dc.date.available2017-02-09T08:30:39Z-
dc.identifier.issn1002-5006-
dc.identifier.urihttp://hdl.handle.net/10397/63814-
dc.language.isozhen_US
dc.publisher旅游学刊杂志社en_US
dc.rights© 2011 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。en_US
dc.rights© 2011 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes.en_US
dc.subjectTourism festival eventen_US
dc.subjectProgramming qualityen_US
dc.subjectSEMen_US
dc.titleAn explorative study on the programming quality of tourism festivals and empirical testingen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage82-
dc.identifier.epage88-
dc.identifier.volume26-
dc.identifier.issue2-
dcterms.abstractWith visitors’experiences,stakeholders’relation and project management as theoretical support,the paper summarizes and offers a theoretical model of programming quality in tourism festival activities and makes empirical testing of this model through the analysis of structural equation model by way of questionnaire.After revision,the correctness of this model is thus verified and the hypothetical relationship among different variables is proved sound.The study has,to some degree,filled the vacancy of theoretical discussion on programming quality in current tourism festival activities.Suggestions about better managing festival programming quality in planning and organizing festival activities are also put forward.-
dcterms.accessRightsopen accessen_US
dcterms.bibliographicCitation旅游学刊 (Tourism tribune), 2011, v. 26, no. 2, p. 82-88-
dcterms.isPartOf旅游学刊 (Tourism tribune)-
dcterms.issued2011-
dc.identifier.rosgroupidr54164-
dc.description.ros2010-2011 > Academic research: refereed > Publication in refereed journal-
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberOA_IR/PIRAen_US
dc.description.pubStatusPublisheden_US
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