Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/63812
Title: An exploration of customer experience in resort hotels and its empirical enlightenment
Other Titles: 度假酒店顧客體驗的探索研究及實證啟示
Authors: Yang, Y
Chan, A 
Keywords: Resort hotel
Customer experience
SEM
Issue Date: 2010
Publisher: 旅游学刊杂志社
Source: 旅游学刊 (Tourism tribune), 2010, v. 25, no. 4, p. 49-54 How to cite?
Journal: 旅游学刊 (Tourism tribune) 
Abstract: Based on the analysis of relevant literature studies on customer experience and consumers’ behavior,the paper develops a theoretical model of customer experience by applying the theory and method of structural equation model in an attempt to explore the expression of customer experience in resort hotels,driving factors and the consequence of the impact.The study results indicate that the relationship of different variables in the model fully accords with the hypothesis.This study not only fills the gap in the study of customer experience,but also offers the new concept of experience management in resort hotels.
URI: http://hdl.handle.net/10397/63812
ISSN: 1002-5006
Rights: © 2010 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。
© 2010 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research purposes.
Appears in Collections:Journal/Magazine Article

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