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http://hdl.handle.net/10397/35058
| Title: | What catches our eyes? : semiotic research on the advertisement of Budweiser | Other Title: | 是什么吸引了我们的视线?——百威啤酒影视广告中的符号研究 | Authors: | Chi, H Shao, J |
Issue Date: | 2011 | Source: | 装饰 (Art & Design) , 2011, no. 2, p. 90-91 | Abstract: | 本文通过对两条百威啤酒广告的分析, 可以看到对于同一个理念的阐释可以从不同的角度进行,前者对于"性"的真实性,后者对于"英雄"的真实性的揭示。对于设计师来说广告的文化不能仅仅停留在 表面,必须有更深刻的内涵挖掘,建立具有"内涵"的产品形象,并努力赋予产品以独一无二的个性特征。 | Publisher: | 人民美术出版社 | Journal: | 装饰 (Art & Design) | ISSN: | 0412-3662 | Rights: | © 2011 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research use. © 2011 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。 |
| Appears in Collections: | Journal/Magazine Article |
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| r54052.pdf | 1.58 MB | Adobe PDF | View/Open |
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