Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/35058
DC Field | Value | Language |
---|---|---|
dc.contributor | School of Design | - |
dc.creator | Chi, H | - |
dc.creator | Shao, J | - |
dc.date.accessioned | 2016-03-02T06:53:25Z | - |
dc.date.available | 2016-03-02T06:53:25Z | - |
dc.identifier.issn | 0412-3662 | - |
dc.identifier.uri | http://hdl.handle.net/10397/35058 | - |
dc.language.iso | zh | en_US |
dc.publisher | 人民美术出版社 | en_US |
dc.rights | © 2011 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research use. | en_US |
dc.rights | © 2011 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。 | en_US |
dc.title | What catches our eyes? : semiotic research on the advertisement of Budweiser | en_US |
dc.type | Journal/Magazine Article | en_US |
dc.identifier.spage | 90 | - |
dc.identifier.epage | 91 | - |
dc.identifier.issue | 2 | - |
dcterms.abstract | 本文通过对两条百威啤酒广告的分析, 可以看到对于同一个理念的阐释可以从不同的角度进行,前者对于"性"的真实性,后者对于"英雄"的真实性的揭示。对于设计师来说广告的文化不能仅仅停留在 表面,必须有更深刻的内涵挖掘,建立具有"内涵"的产品形象,并努力赋予产品以独一无二的个性特征。 | - |
dcterms.accessRights | open access | en_US |
dcterms.alternative | 是什么吸引了我们的视线?——百威啤酒影视广告中的符号研究 | - |
dcterms.bibliographicCitation | 装饰 (Art & Design) , 2011, no. 2, p. 90-91 | - |
dcterms.isPartOf | 装饰 (Art & Design) | - |
dcterms.issued | 2011 | - |
dc.identifier.rosgroupid | r54052 | - |
dc.description.ros | 2010-2011 > Academic research: refereed > Publication in refereed journal | - |
dc.description.oa | Version of Record | en_US |
dc.identifier.FolderNumber | OA_IR/PIRA | en_US |
dc.description.pubStatus | Published | en_US |
Appears in Collections: | Journal/Magazine Article |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
r54052.pdf | 1.58 MB | Adobe PDF | View/Open |
Page views
398
Last Week
0
0
Last month
Citations as of Apr 21, 2024
Downloads
118
Citations as of Apr 21, 2024
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.