Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35058
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dc.contributorSchool of Design-
dc.creatorChi, H-
dc.creatorShao, J-
dc.date.accessioned2016-03-02T06:53:25Z-
dc.date.available2016-03-02T06:53:25Z-
dc.identifier.issn0412-3662-
dc.identifier.urihttp://hdl.handle.net/10397/35058-
dc.language.isozhen_US
dc.publisher人民美术出版社en_US
dc.rights© 2011 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research use.en_US
dc.rights© 2011 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。en_US
dc.titleWhat catches our eyes? : semiotic research on the advertisement of Budweiseren_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage90-
dc.identifier.epage91-
dc.identifier.issue2-
dcterms.abstract本文通过对两条百威啤酒广告的分析, 可以看到对于同一个理念的阐释可以从不同的角度进行,前者对于"性"的真实性,后者对于"英雄"的真实性的揭示。对于设计师来说广告的文化不能仅仅停留在 表面,必须有更深刻的内涵挖掘,建立具有"内涵"的产品形象,并努力赋予产品以独一无二的个性特征。-
dcterms.accessRightsopen accessen_US
dcterms.alternative是什么吸引了我们的视线?——百威啤酒影视广告中的符号研究-
dcterms.bibliographicCitation装饰 (Art & Design) , 2011, no. 2, p. 90-91-
dcterms.isPartOf装饰 (Art & Design)-
dcterms.issued2011-
dc.identifier.rosgroupidr54052-
dc.description.ros2010-2011 > Academic research: refereed > Publication in refereed journal-
dc.description.oaVersion of Recorden_US
dc.identifier.FolderNumberOA_IR/PIRAen_US
dc.description.pubStatusPublisheden_US
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