Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/35058
Title: What catches our eyes? : semiotic research on the advertisement of Budweiser
Other Titles: 是什么吸引了我们的视线?——百威啤酒影视广告中的符号研究
Authors: Chi, H
Shao, J 
Issue Date: 2011
Publisher: 人民美術出版社
Source: 装饰 , 2011, no. 2, p. 90-91 How to cite?
Journal: 装饰
Abstract: 本文通过对两条百威啤酒广告的分析, 可以看到对于同一个理念的阐释可以从不同的角度进行,前者对于"性"的真实性,后者对于"英雄"的真实性的揭示。对于设计师来说广告的文化不能仅仅停留在 表面,必须有更深刻的内涵挖掘,建立具有"内涵"的产品形象,并努力赋予产品以独一无二的个性特征。
URI: http://hdl.handle.net/10397/35058
ISSN: 0412-3662
Rights: © 2011 China Academic Journal Electronic Publishing House. It is to be used strictly for educational and research use.
© 2011 中国学术期刊电子杂志出版社。本内容的使用仅限于教育、科研之目的。
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