Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/106022
| Title: | Evaluating video prototypes with emotion analytics | Authors: | Wan, B | Issue Date: | Oct-2019 | Source: | Touchpoint, Oct. 2019, v. 11, no. 2, p. 36-41 | Abstract: | Emotions have an important influence on how we think and behave. Incorporating emotion analytics in the video prototype evaluation process allows service designers to gather feedback from viewers based on moments of high emotional arousal in videos. This article explains how to incorporate emotion analytics into semistructured interviews when evaluating video prototypes. We conducted a study and found the proper application of this method provided valuable feedback for enhancing the service concept. | Publisher: | Service Design Network | Journal: | Touchpoint | ISSN: | 1868-6052 | Rights: | Posted with permission of the publisher. Pictures: Unless otherwise stated, the copyrights of all images used for illustration lie with the author(s) of the respective article The following publication Wan, C. K. B. (2019). Evaluating Video Prototypes with Emotion Analytics. Touchpoint, 11(2), 36-41 is available at https://www.service-design-network.org/touchpoint/vol-11-no2-experience-prototyping/vol-11-2-evaluating-video-prototypes-with-emotion-analytics. Touchpoint (https://www.service-design-network.org/touchpoint) is a publication of the Service Design Network (email: info@service-design-network.org). |
| Appears in Collections: | Journal/Magazine Article |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| vol-11-no-2.pdf | 212.48 kB | Adobe PDF | View/Open |
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