More or less a foreigner : domestic reception of multinational K-pop groups

Abstract

With K-pop's tremendous growth transnationally, scholars have pointed to the industry's inclusion of singers from different national and ethnic backgrounds, highlighting them as examples of successful glocalization. But there has been little attention paid to how these “foreign” singers, now integrated into the Korean pop music industry, are received within South Korea itself. In South Korea, public attention towards these idols has intensified as a result of the global success of multinational K-pop groups like Blackpink and NCT. The public visibility of these idols complicates South Korea's image as an ethnically, linguistically, and culturally homogenous nation. This article examines the domestic reception of these idols, exploring the tensions that emerge at the intersection of Koreanness, K-pop, and multiculturalism in South Korea today. Drawing on focus group interviews with Korean K-pop fans as well as Koreans who do not actively follow the industry, the article explicates how foreign K-pop idols alternately challenge and reinforce contemporary understandings of Koreanness.