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http://hdl.handle.net/10397/99043
| Title: | The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100 | Authors: | Shen, Xiao Wei Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income. | Keywords: | Hospitality industry -- Marketing Target marketing Family vacations Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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