Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99043
| Title: | The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100 | Authors: | Lin, Pearl Shen, Xiao Wei |
Issue Date: | 2023 | Abstract: | This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income. | Keywords: | Hotels -- Marketing Target marketing Family vacations Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/dr26xx79c
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.