Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99043
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Shen, Xiao Wei | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/dr26xx79c | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Target marketing | - |
| dc.subject | Family vacations | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | The Beaver Playground- InterContinental One Thousand Island Lake Resort | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case discusses how the InterContinental One Thousand Island Lake Resort transformed unused office space into a children's playground using the popular IP character "Ali," attracting attention from families and self-driving tourists within the province and generating over 5 million in revenue, surpassing the same period last year by 30%. This successful promotion has effectively enhanced the hotel's brand image and income. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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