Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99042
| Title: | JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100 | Authors: | Lin, Pearl Wang, Zhi Qiang |
Issue Date: | 2023 | Abstract: | This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing Physical fitness centers |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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