Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99042
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Wang, Zhi Qiang | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/4q77fr76d | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Physical fitness centers | - |
| dc.title | JW Marriott Hotel Shenzhen Gym Membership Promotion | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how JW Marriott Hotel Shenzhen attracted more high-quality customers to purchase gym memberships through integrated marketing communication, resulting in a total revenue of approximately 120,000 RMB, accounting for 32% of the total income of the fitness center that year. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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