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http://hdl.handle.net/10397/99041
| Title: | The Palace Museum Cultural and Creative Product Promotion | GreatCase100 | Authors: | Lin, Pearl Xu, Yi Li |
Abstract: | This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation. | Keywords: | Museums -- Marketing Gu gong bo wu yuan (China) |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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