Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99041
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Xu, Yi Li | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/5h73pw49m | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Museums -- Marketing | - |
| dc.subject | Gu gong bo wu yuan (China) | - |
| dc.title | The Palace Museum Cultural and Creative Product Promotion | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how the Palace Museum successfully integrated traditional culture into contemporary craft production through creative cultural product design, public relations, and cross-border marketing strategies, thereby enhancing its products' artistic value and influence and forming a good reputation. | - |
| Appears in Collections: | Open Educational Resources | |
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