Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99040
| Title: | Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100 | Authors: | Yan, Shu Jing Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas. | Keywords: | Festivals -- Marketing Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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