Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99040
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Yan, Shu Jing | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/g158bh69x | - |
| dc.language.iso | eng | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Festivals -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | Xiang Ming Hotel Huangshan Festival Product Promotion | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Xiang Ming Hotel Huangshan successfully reduced sales pressure and increased brand influence by attracting major clients through a nostalgic-themed event launched during Christmas. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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