Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99039
| Title: | Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100 | Authors: | Yang, Fan Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform. | Keywords: | Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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