Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99039
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Yang, Fan | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/7m01bm19s | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | Hilton Hotels & Resorts and Xiamen Marathon Co-Branding Promotion | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Hilton Hotels Group partnered with Xiamen Marathon by organizing the Hilton Running Team and providing runner packages to offer participants a comprehensive race-related experience, which increased Hilton's guest loyalty and the visibility of its Honors points auction platform. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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