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http://hdl.handle.net/10397/99038
| Title: | Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100 | Authors: | Ye, Xian Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism. | Keywords: | Social media Internet marketing Amusement parks -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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