Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99038
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Ye, Xian | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/pr76f393m | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Social media | - |
| dc.subject | Internet marketing | - |
| dc.subject | Amusement parks -- Marketing | - |
| dc.title | Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case discusses the Overseas Chinese Town Holdings Company (OCT) Cultural Tourism Festival, which aims to integrate culture and tourism. Through marketing strategies such as resource integration across regions and industries and employee participation in the promotion, the festival launches discounted products and moves and have achieved good results. At the same time, it also needs to explore local culture and continuously promote cultural inheritance through tourism. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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