Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99037
| Title: | Li Ziqi’s Brand | GreatCase100 | Authors: | Lin, Pearl Yu, Jing Na |
Issue Date: | 2023 | Abstract: | This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture. | Keywords: | Branding (Marketing) Noodles -- China |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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