Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99037
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Yu, Jing Na | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/m900nt90n | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Branding (Marketing) | - |
| dc.subject | Noodles -- China | - |
| dc.title | Li Ziqi’s Brand | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Li Ziqi's brand successfully built a personal brand and transformed from short video content production to e-commerce marketing by choosing the direction of ancient-style food production and Chinese traditional craftsmanship for personalized products, precisely targeted marketing, and signing with MCN agencies. Li Ziqi has become an Eastern food and lifestyle expert and a promoter of traditional culture. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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