Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99034
| Title: | The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100 | Authors: | Tan, Shu Meng Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products. | Keywords: | Hotels -- Marketing Food service -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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