Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99034
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Tan, Shu Meng | - |
| dc.creator | Lin, Pearl | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/vm40xs148 | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Food service -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | The Westin Pazhou Hotel Buffet Restaurant Promotion | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | This case discusses the Westin Pazhou Hotel's launch of a diamond card promotion for unlimited buffet dining throughout the year at the Canton Fair, along with Alibaba KOLs promoting it on multiple online platforms. They also developed a facial recognition system, which generated over 2 million in revenue and vital market feedback, opening up new ideas for promoting hotel industry catering products. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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