Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99033
| Title: | Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100 | Authors: | Lin, Pearl Chai, Xiao Xia |
Issue Date: | 2023 | Abstract: | This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform. | Keywords: | Hospitality industry -- Marketing Customer relations -- Management Hotels -- Marketing Customer loyalty |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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