Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99033
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Chai, Xiao Xia | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/k0698795t | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Customer relations -- Management | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Customer loyalty | - |
| dc.title | Marriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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