Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/99033
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dc.creatorChai, Xiao Xia-
dc.creatorLin, Pearl-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/k0698795t-
dc.language.isochi-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectHotels -- Marketing-
dc.subjectCustomer relations -- Management-
dc.subjectCustomer loyalty-
dc.subjectHospitality industry -- Marketing-
dc.titleMarriott Bonvoy Membership Program- Marriott Hotels & Resorts | GreatCase100-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractThis case study discusses the "Marriott Bonvoy" loyalty program, which offers members unique travel experiences. It has become the world's most famous hotel loyalty program, with over 133 million members, and has transitioned from a loyalty program focused on enhancing member loyalty to a travel platform.-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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