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http://hdl.handle.net/10397/99032
| Title: | Huang Bao Che Car Rentals | GreatCase100 | Authors: | Lin, Pearl Chen, Long |
Issue Date: | 2023 | Abstract: | This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies. | Keywords: | Tourism -- Marketing Automobile leasing and renting |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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