Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99032
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Chen, Long | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/f7623c96f | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Tourism -- Marketing | - |
| dc.subject | Automobile leasing and renting | - |
| dc.title | Huang Bao Che Car Rentals | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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