Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99031
| Title: | Tonglu Tourism Destination Marketing | GreatCase100 | Authors: | Lin, Pearl Chu, Jia |
Issue Date: | 2023 | Abstract: | This case study discusses how Tonglu City successfully converted the popularity of a TV program into actual economic benefits while promoting the development of the local homestay industry and rural tourism. | Keywords: | Tourism -- Marketing China -- Hangzhou |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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